Saturday, February 29, 2020

An Ode To Trader Joe’s: How Fun Became Innovation

No advertising, save the old-timey Fearless Flyer newsletters. No loyalty cards, just naturally loyal customers. The store itself is the experience. It’s a good segue to what I believe is TJ’s most important innovation and contribution to food retail: chances are you actually enjoy shopping there.

from Forbes Real Time https://ift.tt/2I9MnuJ

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